As Jeanne Ross of MIT puts it, “A digital transformation involves rethinking the company’s value proposition, not just its operations.” These days it’s rare to find a company that doesn’t have some type of digitization underway to reduce costs and improve operations. The new challenge for companies is digital transformation.
Why the world has gone “digital” is not really a difficult question for many of us. Macro trends like consumerization and globalization have altered the software landscape forever. Products that make our lives easier are merely products of innovation fueled by technology. Digital transformation is changing how we develop, with a focus on the customer experience.