Customer 360 is all about building a consistent, personalized, contextualized and relevant profile of your customers. Typically, this is quite a challenge because of data silos, data volume, lack of flexibility to integrate new data sources, and the rising cost of data processing. Qubole on Azure cloud is changing this by offering automation on the Azure data lake. This makes it easier to bridge data silos to develop customer 360 analytics while keeping the cost of infrastructure as low as possible.
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